Aim involves focus, determination, being present-something hard to find in our fast-paced internet world. So many distractions make it difficult to filter out the noise. As author Greg McKeown states in his book Essentialism, intentionally focusing on a few things enables us “to operate at our highest point of contribution by doing only what is essential.”

One of my favorite motivational speakers Zig Ziglar says

“If you aim at nothing, you will hit it every time.”

Aiming at nothing will get you nowhere. No goals-no perceived results-in the things that matter deep down.  And if you arrive at success, you’re not sure how you got there. What’s worst, we say it must’ve been luck!

The problem with many of people is what some call the ‘shiny object syndrome’. Everything seems appealing and there aren’t enough days for the fabulous ideas you’ve either conjured up or see others doing.

What if instead of aiming at nothing you aimed at everything?

If you aim at everything, you’ll hit nothing intentionally.

When we are multi-talented (creatives, entrepreneurs) we can do lots of things that bring us success, but these little things can keep us stuck, scattered and unfocused. Lots of things work so we mistakingly think we should continue to do lots of things all at once!

A friend of mine says it’s better to go a thousand miles deep and a foot wide that a foot deep and a thousand miles wide! Think about this. We fail to see the big picture when we-ironically-limit ourselves by doing too many things well instead of doing a few things great!

Our demise is distraction!

But long term focus moves you to action and significant results.

Here’s a list to help you stop aiming at nothing and focus:

  1. What do you need to do today?
  2. What can wait?
  3. If you focused on one thing that would give you 80% of the results you wanted, what would that one thing be?


I’d love to hear from you. Leave a comment below.

What helps you stay focused?




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